How can we increase DoorDash deliveries beyond the home?

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client
DoorDash
Duration
5 Weeks
Objective
Understand how Emory outpatient workers utilize Doordash and propose service improvements for DoorDash to cater to the needs of these individuals.
cOLLABORATORS
Eber Zamudio, Roberto Ponte, Matthew Storey, Phoenix Cross
ROLE
Team Lead
UX Researcher
UI Designer
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User Research

We consulted with the client throughout the process, making changes and suggestions based on their feedback. And sure enough, after rolling out our redesign, conversions skyrocketed and our client was more than satisfied with the results.

View Research Paper
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Concept Development

We kept our research in mind and tried to design a solution the accommodates both extreme, Wanda and John. Doordash direct is the direct solution for businesses that want to offer their employees with more options and incentives to work on site.

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